In this video, I’m sharing the 3 keys to becoming the go-to expert in your niche. This is especially perfect for you if you’re just starting out and you want to know the things you need to do to accelerate your position. None of these are rocket science, but once you’ve got these 3 things in place, your business will start to take off.
For the people who want to become the go-to expert, where do you actually start?
And this actually came up as a question in my Facebook group, in the Brainstrust. So, if you’re not in there, jump in, come and join us, love to have you there. There’s lots of great conversation going on there and sharing of ideas.
In the Brainstrust someone said to me, “Okay, so yes, I do want to become the go-to expert.” I posed the question, they said, “Yes, I do, but where do I start?” Well, there are actually three key elements that you need to nail to become the go-to expert in your field.
Key 1: Narrow Down Your Zone of Genius
The first of those is your Zone of Genius. That is really, really important to be clear about, because if you are kind of presenting mixed messages to the market, you’re coming across as a jack of all trades and a master of none, you’re really not going to be very attractive as an expert or as the go-to expert in a particular field.
I really found this happened for me when I narrowed down even further. So I had my seven stage process for my book, and I narrowed it down even further into stage four, which is just this signature system stuff. When I decided to do that, it was very, very clear to my audience that that is my thing. I do signature systems with visual models, nothing else. That’s it.
Very, very quickly, because my messaging and everything that I was doing and saying was on message then, it was very clear for everybody to understand what it is that I do. I want you to think about for yourself, what is it for you that is your Zone of Genius? The narrower you can be, the more attractive it’s going to be. You provide a specific solution to a specific problem, and you will be the go-to for that problem.
Key 2: Build Experience
Okay, so that’s number one. Number two is you need to build experience, okay? You can’t be the go-to expert without experience to back up what you say that you’re going to do, right? Clearly, that’s going to take time. You’ve got to get the runs on the board. If having that consistency that we talked about in number one, being clear on your Zone of Genius, means that you’re going to consistently attract clients, and you’ll attract more clients faster so that you can actually get the experience under your belt sooner rather than later.
Key 3: Create Your Signature System
Number three then, in being the go-to expert, is actually creating that signature system. You know how much I love that stuff, but this is really just all about taking what is in your head and what you’ve been doing with your one-on-one clients, and turning into a format, a tangible format with visual models, so that you can actually start leveraging and being the go-to expert that you want to be.
Those are my three key success ingredients for becoming the go-to expert, and if you have any questions, please let me know. I can create another video for you, or I’ll answer in the comments. Let’s do this. Let’s keep the conversation rolling.
Renée Hasseldine works with coaches, experts & thought leaders to turn what is in their brilliant minds into powerful signature systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.