How many visual models do you actually need to create a Signature System? I believe there are 4 Key models that you need to get started (although, you can certainly have more).

< 4 minutes watch time.


Hi Renee Hasseldine here from And in this video, I want to share with you, the 4 key types of models you need to create to get started with creating your Intellectual Property. So, I think these models are sexy, so it’s no surprise that my model for this is in itself a sexy model. Let’s get into it. See, I told you. How sexy is this? Alright.

So the first kind of model you want to create is called the Success Model. And a Success Model is all about showing your clients what are the keys they master in order to achieve success. So if your clients want to be the go-to expert in their field, what are the things they need to master in order to achieve success. That’s model number one.

Model number two is the Educate Model. Now the Educate Model is all about taking your client from A-Z. So, you’ve gotta know your ideal client and you’ve got to think about what is the problem they come to you with? What is their scenario A? Where are they starting out? And where do they want to end up? What is the ultimate for them? What is Z? What is the result, the solution, the outcome they want in working with you? And the Educate Model shows them how do they get from A-Z. The Educate Model is also all about doing. So that’s model number two.

Model number 3 is your Excite Model. Now the idea of the Excite Model is it to get your clients excited, inspired to take action. The Excite Model shows your clients what is the journey for a typical person in their situation. So, for me, I use my rocket shape. You may have seen that already. So, my rocket model, is my Excite Model. That shows when someone starts out as a coach or a thought leader or someone who wants to be an expert in their field, when they start out, they’re generally in chaos. And they go through the different stages until they become the go to expert in their field. So the Excite Model is about showing the journey for your clients, but showing it in a way that can show them the emotion involved, but also that can demonstrate for them what are the Key Performance Indicators along that journey that they can expect. So how many clients do they expect to have at each of those stages. How much money are they going to generate, for example, if it’s a business outcome. That’s the Excite Model. And the Excite Model is designed for your clients to identify where they are in the journey and where they’d like to go.

The fourth model is the Yes Model. The Yes Model is all about having your clients saying “YES” to working with you. And this is all about demonstrating the benefits of working with you. So this is benefits as opposed to features. What are they benefits for your clients in working with you and getting the result that you can provide. So those are the 4 key models you need to get started with creating your intellectual property assets and to start getting all the benefits that you can achieve with having them in your life and your business.

So, I would love to know. Have you created any of these models yet? Which ones? Or which one would you like to start with? Let me know in the comments. I’d love to know your questions, thoughts, feedback on all of this stuff. So, please leave it in the comments.

My name’s Renee Hasseldine, thanks for watching.

Unleash the Power of Visual Models

renee-b&W webRenée Hasseldine works with coaches, experts & thought leaders to turn what is in their brilliant minds into powerful signature systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.

Renée is the author of the best-selling book ‘Share Your Passion’, she is the host of the ‘Leveraged and Loving It’ podcast and a panel member on The Business Playroom TV.


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