Do you want to grow a globally competitive business? Then you’ll want to build up your Intellectual Property.
When we hear “intellectual property”, usually we think of copyright, patents, and trademarks. However, intellectual property is more than just about protecting your ideas. Those are all important, but what’s also essential is commercialising those Intellectual Property Assets. That’s what Ogwang Omuga advocates.
In this episode, we discuss:
- What intellectual property is
- How people are often missing the key ingredient in intellectual property
- How to leverage your intellectual property commercially
- The importance of turning your intellectual property into assets
- Leaving a legacy with your intellectual property assets
- and more.
Find out more about Ogwang Omuga and building a globally competitive business
Mr. Ogwang Omuga Oongo, an intellectual property authority, is the most sought after thought leader in the field of intellectual property in the East African region. He has built a niche reputation for himself in building intangible resource awareness in organizations, both private and public, as well as individuals, to not only appreciate their diverse forms of intangible resource expressions, and capacities, but equally to leverage on the unique competitive advantages which are not only intangible but lying dormant in every single aspects of their individuality as well as business processes. Mr Ogwang is a practising believer that the most fundamentally lacking component in building globally competitive emerging brands/products, is intellectual property awareness in entrepreneurs.
Renée Hasseldine works with coaches, experts & thought leaders to turn what is in their brilliant minds into powerful signature systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.