What is a Signature System? A Signature System is the gift that keeps on giving!
What is a Signature System?
If you have a service-based business, then this could very well be life changing!
In this episode, I’m sharing with you:
– What a signature system is
– What it includes (the 4 key models you need)
– Why it’s not limited to just 4 key models
– And some awesome things you can do with your Signature System!
A Signature System is a methodology that is unique to you, that demonstrates how you deliver proven results for your clients time and time again. It takes the years of experience, knowledge and skills out of your head and distills it into a simple and clear suite of visual models that you can use as the foundation for most of your business.
What’s Actually IN a Signature System?
There are 4 key types of visual models required to make up the Signature System.
– Success Model
– Educate Model
– Excite Model
– Yes Model.
The four models above form the basis of a well-constructed Signature System.
What Can a Signature System Do?
Is it just about educating clients?
No. There are many more applications, and while I don’t have time here to go into each and everyone, here are some ideas to get you thinking:
- Sales – e.g. share with your potential clients your YES model to get them pumped about working with you.
- Content – Use your system as the basis for ALL your online content.
- Networking – Having a signature system can help clarify what you do when you’re at networking events.
- Press release – Use your models in press releases to whet the appetite of the media.
- Use it as the basis for a course.
- Write your book based on your Signature System.
- Pop one of your models in your email signature!
- Use your signature system in a sales brochure.
- Add them to your business plan.
- Chuck ‘em on your website’
- Make banners or signs with your models to use at conferences and trade events’
- Top tip posts for social media.
- Get your staff up to speed quickly and efficiently with your signature system.
- Once you’ve got a signature system, you can more easily franchise your business.
- And much more!
I hope that gives you a little more idea into what a Signature System is and why your business will benefit immensely from having one!