Having Visual Models can give you an instant credibility boost.`
Case Study – Andrew Eggelton
Andrew Eggelton and I created his first models back in the early stages of 2017, and not long after that, he went off and won this national contract in New Zealand.
Some background: he’s a presenting coach, and he has 24+ years experience on screen as a presenter. So he’s really, really great at what he does, and in New Zealand, is very, very well-known for that, as a celebrity and a known personality.
You would think that, when he won that contract, it was because he was so well-known, and because he has that celebrity status.
Lots of people pitched for that national contract, and it was for a franchise real estate group, and when he won that contract, he went back and said, “Well, can you tell me why you picked me?”
As he was telling me this story, I was like, “Well yeah, because they know you. You’re famous, right?”
But no, that’s not what they said!
They actually said, “Because you had a model.”
And this freaks me out.
Every time I think about this, it still blows my mind, because Andrew Eggelton before the models, Andrew Eggelton after the models, equally worthy of winning the contract, right?
How Visual Models change potential clients’ perception of you
What’s changed? The only thing that changes is the perception in the client’s mind.
If you want to have that powerful perception change in your client’s mind, if you want to be able to win those contracts and get that boost above the other people that are also pitching for that same work, then taking what is in your head and turning it into those visual models is a really powerful way to do that.
I highly encourage you to extract that brilliance and turn it into some pictures. Make it visible, make it tangible, because there’s nothing like it in terms of getting a credibility boost.
I’d love to know, have you created some models already? What is going to be possible for you if you can get a credibility boost like Andrew Eggelton with some visual models? What is possible? What can you create?
Let me know in the comments.
Renée Hasseldine works with coaches, experts & thought leaders to turn what is in their brilliant minds into powerful signature systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.