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Today I’m sharing with you how you can maximise your marketing using a signature system with visual models.
1 Model With 5 Parts = 6 Pieces of Content
One of the biggest benefits that I love about creating signature system and turning it into visual models is the marketing. Let’s say for example you’ve created your four models and we’re just going to average this out.
Let’s say each of those models has five elements in it.
If you’ve got a model with five elements in it, that’s going to turn into six pieces of content very, very quickly and easily.
Let me give you an example.
One is the overview chunk of content and then for the five elements, there’s one piece of content for each of those. That’s six pieces of content really quick and easy to do with one model.
4 Models With 5 parts = 24 Pieces of Content
That’s six pieces of content for one model times four models, 24 pieces of content. That’s almost six months worth of content if you’re doing one piece a week, right? You can very, very quickly map out six months worth of content like that. Now of course then each of those pieces of content could be broken down further into more detail.
That’s how you’ll map out more and more content over time. That is one of the things that I love is that if you’re doing content marketing in your business, you will never ever struggle to come up with an idea on how to provide valuable content when you’ve got a signature system. It’ll be so easy to be consistent and on message and never struggle with the “ah, what am I going to talk about this week” kind of challenge when you’ve got a signature system. I just love it.
Using Animated Visual Models to Stand Out on Social Media
Another one of the things that I love about having a signature system and turning it into visual models is that your content in the social media world will stand out.
I’m really excited. In the past, we’ve always put our models up as still images. Recently we can turn those into animated images and videos for our clients. Now all of your Authority Accelerator clients are getting not just their models as images, but they’re getting them as videos so that they can actually use those videos which are animating their models for their social media posts, which is really, really cool because we know how much social media loves video, right? You will stand out when you’ve got your models animated and you’ve got your models out in the social media world.
We want that, right? How do we rise above the noise? It’s one of the ongoing challenges that we have in a crowded market.
Getting Instant Credibility
Thirdly, what I love in terms of the marketing with your signature system is that it gives you almost instant credibility. Now I’m not saying that this is … I don’t know if this is actually fair, but this is kind of how it works. You as an expert before your models and you as an expert after your models are still equally capable and worthy of working with client A, right? However, the only thing that changes when you’ve got more models is that client A can actually see the difference. It’s their perspective that changes.
When you’ve got your models and you can show that potential client what it is that you do and you have a proven system, from the client’s perspective, they can actually see it as tangible and that adds weight and credibility to what it is that you do. You before and after your models, same person. Your skills and experience haven’t changed. The only thing that’s changed is how you’re framing that in your signature system and that makes a massive, massive difference. Really marketing is one of the big, big, big benefits of creating a signature system and turning that visual models. I hope you found that interesting and valuable.
Renée Hasseldine works with coaches, experts & thought leaders to turn what is in their brilliant minds into powerful signature systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.