How do we move forward from being fully booked in our one-on-one practice?
Towards becoming leveraged – making more money in less time, serving more people with less effort?
It’s clearly not sustainable to be working your butt off on this treadmill. So, how do we make that leap to Leveraged & Loving It?
Option 1: Going Back To Start Up Mode
You could do what I did over and over again in a crazy loop, jump back down into Startup mode because you kind of go, “Ah. Fully booked. Ah. That’s exhausting and I’m overwhelmed and it’s eh. It’s not even fun anymore. I don’t love this stuff.”
What you could do at this point is go, “Hm, I’m gonna start again and go straight back down to Startup mode and get a new shiny object and start all again.”
I did that lots and lots of times. It was a bit of a crazy loop.
Option 2: Transition 1:Many, Get Leveraged
Finally, finally what I did in 2017 is actually make the transition for myself so that I was helping my clients make pretty much the last 18 years. Plumber with a leaky tap and all that.
I finally transitioned from that one-on-one into one-to-many. How did I do that? Well, there are a couple things.
Step 1: Create Your Signature System
Firstly what I did was I created a Signature System for myself. I took what was in my head and turned it into a unique methodology using pictures, using visual models. That was the first thing.
Step 2: Package Your Products
Secondly, I actually started packaging up products for my clients that was in a one-to-many scenario. I started to run workshops that delivered solutions for my clients in a way that they wanted and needed.
Step 3: Be Consistently Visible
Thirdly, I was really consistently visible because attracting clients to one-to-many solutions and products is a lot harder than attracting clients to your one-on-one. In my one-on-one business, I could always get away with pretty much word of mouth.
When you’re in one-to-many you really need to ramp up the sales and marketing stuff. Being consistently visible makes a massive, massive difference and having some really great systems and automations in place to make sure that if you’re running workshops, et cetera, that you’re getting bums on sites.
Those are the three things I focused on to move through the transition.
Renée Hasseldine works with coaches, experts & thought leaders to turn what is in their brilliant minds into powerful signature systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.