How do I sell my services?
It’s much easier to sell something physical. People can touch it, they can see it. They have the reassurance that it’s real.
So how do you sell a service? Like coaching or mentoring?
Your clients can’t touch it.
They can’t even really see it.
And that makes it feel less real.
In this post, I’m sharing with you how to sell your services by making them more tangible using visual models.
You have these thoughts of, “Oh, if only they could see inside my brain. If only they could see what it is that I know and all this experience that I have. If only they could see that.”
Or, “If only I could explain to them clearly and succinctly all this stuff in my head,” ’cause I know so much stuff.
“I’ve got 25 years experience of doing this. And it’s so much knowledge, and it’s all tangled up in this big mess, and I can’t kind of explain it clearly, because there’s so much.
You’ve got so much experience and knowledge, how do sell your services?
A lot of lot of my clients that I’ve spoken to, have also felt the same thing.
I’ve got so much knowledge, so much expertise, so much to give, that I find it difficult to convey that in a clear and simple way.
And this is why I love visual models, because creating a Signature System with Visual models means that you’re taking all that spaghetti mess out of your head, you’re turning it into four sexy pictures, and those pictures will actually sell what you do for you.
It takes that invisible intangible and it makes it tangible and visible.
Suddenly, you’re not feeling like you’re selling something that only you can see. You’re actually selling something that people can get a grasp of, they can actually hang on to. They can immediately see before their eyes what it is that you do really, really clearly.
You need 4 visual models that clearly explain what you do and the benefit it provides
There are four pictures, four key models that you need to create your Signature System.
The Success Model
The first of those is the Success Model.
The Success Model is all about showing your clients what are the key ingredients they need to master to achieve success.
You need to know who your Ideal Client is, what success looks like for them, and what are the success criteria for those people.
That’s model number one.
The Excite Model
Model number two is the Excite Model.
The Excite Model is all about showing your clients the journey for someone just like them getting from where they are.
Or perhaps even the journey might start a few steps before you’re up to where your clients are up to, because sometimes clients come to us when they’re sort of halfway through the journey. They need help just getting to the peak where they’re going.
The Excite Model is all about showing the journey and really is about the emotional journey, the feeling and the experience.
The Educate Model
The Educate Model, is actually about the doing.
Where the Excite Model is about sort of the emotional impact and the feeling of it, the Educate Model is about the doing.
This model is about, what is the step-by-step process that your clients need to go through?
What do they need to do?
This is about the doing.
When that client come to you, the first thing they do is this. They do this, and then they do this, and then they do this. That’s the Educate Model.
The Yes Model
And the final model you need is the Yes Model.
And that is all about showing your clients what are the benefits of working with you.
A Final Word
So, those are the four models that you need to take what is in your head, in that spaghetti mess, and turn it into something tangible and visible for your clients.
You don’t feel like you’re selling yourself or this invisible thing.
You’re actually selling a proven system.
Because you’ve got the experience and the knowledge and the proven results to back it up.
You can say, “Look, here’s the system. This is what we do. This is how I work with clients. When my clients follow this process, this is the result that they get.”
It’s such a powerful, powerful way to sell without selling, really, because you just explain the system, and people are just like, “Sign me up.”
Want to start creating your own Signature System so you can sell your services?
Check out my FREE TRAINING today:
Renée Hasseldine works with coaches, experts & thought leaders to turn what is in their brilliant minds into powerful signature systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.