What is the typical journey of a business owner? Where are you in your journey and what are the next steps?

In this video I unpack the clear stages that I’ve seen in my client’s businesses and in my own business. By seeing the road ahead of you’ll, you’ll be able to make a conscious decision to transition to the next stage in your own business journey.

Stage 1: Start Up

Now, I want you to imagine, it’s a five-staged journey, and we start off in Startup, which is the fun and the excitement, and it’s like, “Oh, all my new shiny objects.”

A bit of steep learning curve and we really want some clients.

Stage 2: Progress

Then we move up into Progress, and that’s when we start to get some clients, some money trickling in, and we start to kind of get a glimmer of hope of, “Oh, maybe this is actually going to work.”

Stage 3: Maxed Out

And then we progress up into Maxed Out.

If we’re in a service-based business, and we’re working one-on-one with our clients, whether that’s like a done-for-you service, or coaching, or consulting … whatever that may be, we actually hit a point where there’s a ceiling. Because there are only so many hours in the day.

We reach a point when we’re fully-booked in that one-on-one capacity, and either we just kind of plateau there, or something’s got to change. Something’s got to give… You can either run back to start up and start a new business or you can push through and… transition.

Stage 4: Transition

So, the next stage up is to actually Transition.

This is to transition from working one-on-one with those clients to working in that one-to-many stage.

And that involves creating your Signature System, creating products and packages that will actually work in that one-to-many capacity, and really being focused and getting super, super clear on what that’s going to look like for you.

Stage 5: Leveraged and Loving It

And then finally we get to Leveraged and Loving It, where you’re making more money, working less, and  really, really loving what it is that you do.

That’s because you’re working with people that you love, doing work that you love, the way that you really love to work.

I work during school hours, during school terms doing work that I love with people that I love, and it just couldn’t be better. It’s fabulous.

I hope that you will make it there, too, in your journey.

Your Definition of Leveraged and Loving It Might Look Different From Mine

Just because Leveraged and Loving It to me looks like during school hours, during school terms, everyone’s different, right? We’ve got to be clear about what successful looks like for each of us personally.

I do not believe, by any stretch of the imagination, that what I think is successful is the same as what you will for yourself.

And there you have it. That’s a very quick and dirty overview of the journey from Startup to Leveraged and Loving It. 


renee-b&W webRenée Hasseldine works with coaches, experts & thought leaders to turn what is in their brilliant minds into powerful signature systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.

Renée is the author of the best-selling book ‘Share Your Passion’, she is the host of the ‘Leveraged and Loving It’ podcast and a panel member on The Business Playroom TV.

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