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Nailing your zone of genius is absolutely critical to getting the success that you want in your business. Now, you may call me a slow learner, and it’s okay.
I’m going to share with you the importance of this by sharing with you how I made mistakes in the past.
The 7 Stages of Productisation…
Back in November 2015, I wrote my first book, Share Your Passion.
This book has a seven-stage process of how to take what is in your head and turn it into a leveraged product.
Now, I would get to stage four in that process when I was working with clients, and I’d go, “This is the best bit.”
Guess what? Stage four was all about creating a Signature System.
Back in my book, I called it ‘Blueprint’, but essentially what I was talking about was creating a Signature System using visual models.
Now, for some reason it took me quite a few times of saying that for me to listen to my own language and my own feelings about this process, and listen to the clues.
“Stage four, this is the best bit, that’s my Zone of Genius.”
However, I continued to run the other six stages of the process. They were zones of excellence. I was great at helping clients get results there, but where I was serving my clients at the highest level was in stage four around the Signature Systems.
What’s Your “Best Bit”?
So I want you to think about, for your business, for your clients, what is the best bit for you?
What is the bit that you get so excited about, and you know beyond a shadow of a doubt that this part of your process is where you add the most value to your clients?
There’s a clue about finding your Zone of Genius.
Mistake Number 2
Instead of listening to myself say this is the best bit about stage four over and over again, in 2017 I actually went in the opposite direction.
Instead of narrowing in on stage four, I went broader than the seven stages and thought, “Oh, I’m going to run a mastermind programme.”
Okay, 12-month mastermind programme. Now, the seven stages doesn’t take 12 months, so as my clients were finishing that seven-stage process, I’d be twiddling my thumbs, going, “Hmm, okay.”
And suddenly they were asking me questions that weren’t even in my zone of excellence anymore. They were asking me for solutions and advice on things that were in my zone of kind of good.
At that point I’d been in business 17 years, so I had experience in that stuff, but they’re not my zone of genius.
I actually didn’t finish the 12 months in that programme.
I was honest with my clients and said, “Hey, let’s just cut the payments, let’s cut our ties. You got value to this point, but I don’t feel like I’m going to serve you ongoing.”
That was a real aha for me in saying … I mean, what was I doing?
One Crazy Idea…
The lesson I got from that was, going broader was not the answer.
Then fast forward to November 2017. Stevie (my General Manager) and I were up in Brisbane to attend We Are Podcast, and we just had this moment of what if we just do stage four?
That was the biggest crazy turning point in the business.
From that moment, we redid in one afternoon, we wagged an afternoon of We Are Podcast, and we revamped the website. I created a whole new Signature System for the business.
We changed everything, and suddenly we were just like, “Oh my God, this is it. This is it. This is the thing.”
We went out for dinner that night, and we drank espresso martinis, and we were just buzzing, because we just knew that we’d nailed it. We knew. It was in every cell in our bodies that we were just like, “Oh my God, this is actually it, isn’t it?”
People Were Falling Over Themselves to Get Our New Offering
It was so exciting for us, but then to have that reflected back when clients were just attracted to us without effort. People want this. People want Signature Systems with visual models.
Part of that is because it’s my Zone of Genius, and it’s because I’m being really specific about that’s all that is that I do. I’m not going to help you with your landing page or your email marketing. I’m not going to help you with setting up your online course, because I don’t really want to care about the technology part of it.
And honestly, once we got super clear on the core niche of the business and dropped everything else, the business has gone from strength to strength. It was the biggest turning point in the history of Share Your Passion.
So, I ask you: what’s your Zone of Genius?
What could be possible if you niched down into just doing that?
Renée Hasseldine works with coaches, experts & thought leaders to turn what is in their brilliant minds into powerful signature systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.