In this episode of the Spotlight Series, I’m joined by Word Stylist Elizabeth Campbell to talk about creating content that connects and converts.

As business owners who often work heavily online, content can be a thorn in our side. We know we need to be creating it, but where do we start? How do we write effective content?

Liz Campbell joins me today to share her tips on how to write wow words that connect with your audience and drive sales.

In this episode, we discuss:

  • What are wow words?
  • Why should we use them?
  • How can we use wow words in our businesses?
  • How can we turn content into cash?
  • What are the biggest mistake people make with writing in their businesses?

Find out more about Elizabeth Campbell

renee-b&W webRenée Hasseldine works with coaches, experts & thought leaders to turn what is in their brilliant minds into powerful signature systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.

Renée is the author of the best-selling book ‘Share Your Passion’, she is the host of the ‘Leveraged and Loving It’ podcast and a panel member on The Business Playroom TV.