How do you create a stable business? Does the uncertainty ever go away?
The Startup stage on the business journey is a fun stage filled with passion.
It’s where your ideas start to become a reality.
But it can be challenging.
The startup phase is where most businesses die.
They don’t get consistent clients.
They don’t make consistent cash.
They don’t have a business.
Most businesses fail in the first 12 months, failing to get out of that startup phase.
So how do we move up the ladder to create a stable business?
Here we have the typical journey of someone who goes from the startup phase to becoming leveraged and loving it. In this post, I’m just going to talk about the first step – moving from the startup phase to create a stable business.
How do we get consistent clients and feel like we have a viable business?
How do you start to make progress?
Create a stable business from the startup phase (transition to progress)
The startup stage for me is where there is a lot of excitement and juice because I have shiny object syndrome.
I get super, super excited by a new project or a new idea. I LOVE being innovative.
And for me, the startup phase has all of that covered.
The startup stage is full of all that juice and excitement! It’s an attractive place to be.
But there is a steep learning curve and if you are going to start to make some progress.
The biggest thing you can do to get out of the startup phase is to get CLARITY.
And there are four things you need to get clear on.
So what are those things?
1. Zone of Genius
You need to get clear about your Zone of Genius. Your Zone of Genius is where you shine. It’s your superpower.
What are you passionate about?
What lights you up?
What’s almost effortless for you?
Here’s an exercise I walk my clients through to get them laser clear on their Zone of Genius.
- What are your childhood clues? What were you good at as a child and you found easy?
- What are you passionate about? What could you do all day, even if you weren’t getting paid?
- What are you in flow doing? What comes so easily to you that you can’t believe people would pay you to do it?
Now you’ve got all those – think about what is the common thread?
Finding that common thread between your childhood clues, your passion clues and your flow clues is super powerful. It’s a way to cut through all of the things we think we’re good at, but that might only be Zone of Excellence or Zone of Good, not Zone of Genius.
You want to feel it in your bones.
2. Your Ideal Client
You need to get clear on your ideal client.
I know, you’ve heard it a million times before but please, don’t be as stubborn as I was and resist for years and years.
Now, this isn’t about gender/age/locations type data. Put the demographics down.
I want to you visualise a real person. Ideally, someone you’ve worked with who is your ideal client. If you could clone them forever, you’d be happy.
Give them a different name, but describe who they are. Where do they hang out online and offline? What do they like to do? How many kids (if any) do they have? Etc.
Psst! Did you know you can do our 5 day email course to help you GET CLEAR?
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3. Problems Clients Have and Solutions You Provide
You need to be clear about what are the problems your ideal client has and what are the solutions they want?
This is where you need to do your market research.
Nothing substitutes having actual conversations with people.
Don’t just put up a poll on survey monkey and hope for the best.
Jump on to a video call or have coffee with some of your favourite clients.
Even potential clients are great too!
It’s okay if you don’t have 50 people to ask. A handful will do.
Find out what their problems were before they started working with you.
Find out what they wanted the outcome to be.
And how are they also wanting the solution to be packaged and delivered?
Just because you want to run an online course doesn’t mean your clients want it delivered that way, so you need to find the merging of what are the ways that you like to work?
How does your client want the solution delivered? What’s the overlap in between where you can both be satisfied?
rYou want to create a solution that’s in the sweet spot.
If you create something your clients want, but you don’t like delivering – you’re going to resent it and not deliver to the highest standard. Chances are, you’ll give up after a few goes.
If you create something that you want to deliver, but your clients don’t want. Well, it’s obvious, you won’t have any clients.
What you want is where the two overlap and intersect. That way, you are providing a product or a service you LOVE delivering in a way that lights you up. And your clients are getting the highest possible result from you.
Having those products will go a long way to creating a stable business.
4. Consistently On Brand
And then you need to be consistently on-brand.
And this isn’t just about logos and fonts (although those are part of it). It’s about your brand essence, how your business shows up in the world.
This is worth doing correctly. Hire a specialist to help you nail it (especially if you’re not a branding expert yourself). I recommend Emma Weise from Fresh Sage.
So being clear on all those things will help you to progress from that startup stage into making some progress in your business.
There you have it, the four things you need to have in place to move from the startup phase to create a stable business that’s making progess!
Renée Hasseldine works with coaches, experts & thought leaders to turn what is in their brilliant minds into powerful signature systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.