I wanted to talk to you a little bit about the Startup stage on the business journey. It’s a fun stage filled with passion. But, without consistent clients, income and progress, it’s doomed to failure.

So how do we move up the ladder into making progress? Getting clients and feeling like we have a viable business?

Why do some people get stuck in startup or go back to it?

Okay, so the startup stage for me is where there is a lot of excitement and juice because I have shiny object syndrome.

I get super, super excited by a new project, a new idea, being innovative. I love that stuff. And for me, the startup has all of that stuff covered. To be honest, I have a bit of an addiction to the stuff. I did, in the past. Now I’ve moved on.

So the startup stage really is full of all that juice and excitement but there is a really, really steep learning curve and if you are actually going to start to make some progress, there are a couple of things we need to get really clear on so that we can actually move up to the next level along the journey.

The 4 things you need to get clear on to move past startup

So what do you need to get clear on?

1. Zone of Genius

You need to get clear about your Zone of Genius. What are you passionate about? What lights you up? What’s almost effortless for you?

2. Your Ideal Client

You need to get clear on your ideal client. I know, you’ve heard it a million times before but please, don’t be as stubborn as I was and resist for years and years.

3. Problems Clients Have and Solutions You Provide

And thirdly, you need to be really, really clear about what are the problems that your ideal client has and what are the solutions that they want in response to that.

And how are they also wanting that to be packaged and delivered? Just because you want to run an online course doesn’t mean your clients really want it to be delivered in that way so you need to actually find the merging of what are the ways that you like to work?

How does your client want the solution delivered? What’s the overlap in between where you can both be satisfied?

4. Consistently On Brand

And then you need to be really, really consistently on brand. So being clear on all those things will help you to progress from that startup stage into making some progress in your business.

There you have it, the 4 things you need to have in place to move from Startup to Progress.


renee-b&W webRenée Hasseldine works with coaches, experts & thought leaders to turn what is in their brilliant minds into powerful signature systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.

Renée is the author of the best-selling book ‘Share Your Passion’, she is the host of the ‘Leveraged and Loving It’ podcast and a panel member on The Business Playroom TV.

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