In 2018, I ran 4 National Tours. I learned so much from that experience and I want to share with you some of my key takeaways.
1. Have Repeatable System Mapped Out
You want to have a repeatable system that you can use each time. Don’t try to wing it.
I was lucky enough to learn from Francesca Moi how to get bums on seats – right down to the Asana templates.
Build a system that you can reuse each time. Trust me, this has had the biggest impact in my business. Running National Tours wouldn’t happen without our system.
2. Aim to Break Even and Have An Upsell
National Tours themselves don’t generate a lot of profit. Aiming to break even or make a small profit is great. Make sure the National Tour isn’t your end product – have a premium product to upsell into.
Of course you want to always be adding massive value to all of your events – everyone should walk away with things they can implement. But just know that there will always be people who want the hand-holding or who want the done-for-you service – and that’s the premium product.
3. Selling From Stage Gets Easier Over Time
The first time I tried to sell my premium product from stage I sucked. But, I debriefed with my team, made some adjustments and for the next event, we actually made sales.
Don’t give up if the first couple of events are hard. Debrief with your team, make some adjustments and over time you’ll get better.
Renée Hasseldine works with coaches, experts & thought leaders to turn what is in their brilliant minds into powerful signature systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.